Chopard / Mille Miglia
Founded in 1860 in Sonvilier (Switzerland) by Louis-Ulysse Chopard, Chopard stands for innovation, quality craftsmanship and authenticity. Under the impetus of the Scheufele family, who bought the company in 1963, Chopard, entirely independent, experienced a spectacular development. Renowned for its creativity, high level of vertical integration which enables it to control its entire production process from designs through to distribution, state-of-the-art technology, the company has earned an international reputation within the fields of watch and jewellery making. Chopard also became the first watch & jewellery brand to support and enable mining communities to reach Fairmined certification.